What our Clients Say About Bill Johnston

• “Bill combines an understanding of business, marketing and consumers to consistently deliver actionable insights.”
• “He knows the right questions to ask.  He is engaging and non-threatening. He listens extremely well.”
• “He is very intuitive but also analytical and invariably objective.”
• “He is excellent at his craft and delivers added value.”

“When I was managing the International Research for Anheuser-Busch, Bill was my go-to guy. I always knew that the job would go smoothly, be a pleasant experience and we would get expert analysis and moderating along the way. What more can you ask for?”

Diane Schumacker
Creative Strategist at Brado Creative Insight
Former Director of International Research, Anheuser Busch

“Bill Johnston is a top-notch qualitative researcher. He brings a fresh perspective to every project he gets involved in. No matter how big or small the issue, you’ll get his best thinking. He combines an understanding of business, marketing and consumers to consistently deliver actionable insights.
I’ve worked with Bill for close to 25 years. I keep going back … I’m a very satisfied customer”.

Michelle Agnew
Director of Consumer Insights
YUM Brands Canada

“Bill is a rare and valuable piece of talent. He has the critical strengths you would expect to find in a successful market research professional. He knows the right questions to ask. He is engaging and non-threatening. He listens extremely well. He is very intuitive but also analytical and invariably objective. He comes to sound, reasoned and supported/supportable conclusions. He is excellent at his craft. He delivers added value.”

Phillip C Carter
(Former) VP Marketing Services
Labatt Breweries of Canada

“I have worked with Bill for 14 years. He is an incredible moderator with superior stamina. I have seen him work in difficult situations and keep the energy level in the room. His strategic report writing style helps to contextualize the insights from the groups. Bill doesn’t just answer the questions, his strength resides at being able to also bring to life peripheral insights from the discussions. I consider him a business partner.”

Kristian Gravelle
Senior Marketing Research Manager, Consumer Insight & Strategy Group – Beverages
Kraft Canada