At DJI, our experience has spanned several industry categories. These are some of the sectors in which we have worked. Explore more to see examples of the types of projects completed for our clients.
Consumer Packaged Goods : Our combined experience over hundreds of qualitative research projects has covered virtually all areas related to the development and marketing of grocery products. We have also conducted extensive work in the beverage alcohol industry, including beer, wine and spirits.
Retail : We have worked on behalf of mass, grocery, drug and convenience stores on issues as diverse as market positioning, loyalty program development, advertising & promotion testing, merchandising, product mix testing and menu development.
Financial Services : DJI has conducted several projects in the financial services sector for both retail and institutional banking clients.
Travel : Clients have included a global travel reservations service, several national airlines, a vacation- rental marketplace, and a leading travel publication.
Food Service and Hospitality : DJI has worked in both marketing consulting and qualitative research roles for several foodservice operators. In addition, Bill Johnston built, managed and sold a 3 location restaurant business.
TV, Print and Online advertising development & testing: Our advertising concept development and testing qualitative research experience has crossed all our client sectors. We are experienced with all phases of development, from initial concept through to storyboards, animatics and finished creative. We often use mixed methodologies (e.g. small groups combined with IDI’s) in a given project and rely on both rational and projective techniques to encourage deeper, sub-conscious insights