More on Getting Value from Focus Groups

by DJI

To get the most from focus groups, consider the basics

In earlier blog posts on focus groups, we’ve touched on some of the points that Tim Coffey explores in his recent Quirk’s article, “Five Ways to Fix Focus Groups.” But he writes about these basics so thoughtfully — he’s balanced, specific and detailed in his comments, and doesn’t point fingers at any parties in particular — that we enthusiastically cite him here. His points are constructive and he makes them well.

Whether you commission focus groups once in a blue moon or several times a quarter, you will take valuable learning away from this article.

Bedrock principles don't change much