TV, Print and Online Advertising Testing

DJI’s advertising research experience has crossed all our client sectors.  We have conducted research at all phases of creative development-from initial concept through to storyboards, animatics and finished creative.  We often use  mixed methodologies (e.g. small groups combined with IDI’s) in a given project and rely on both rational and projective techniques to encourage deeper, subconscious insights. Clients also value our unique strengths in managing diverse client/agency project teams.

Premium liquor brand advertising…

  •  Over a multi-year relationship with a beverage alcohol client, we conducted several qualitative studies to test positioning, print advertising creative and package design for both existing  premium brands (vodka, whiskey) and new product concepts.