TV, Print and Online Advertising Testing
DJI’s advertising research experience has crossed all our client sectors. We have conducted research at all phases of creative development-from initial concept through to storyboards, animatics and finished creative. We often use mixed methodologies (e.g. small groups combined with IDI’s) in a given project and rely on both rational and projective techniques to encourage deeper, subconscious insights. Clients also value our unique strengths in managing diverse client/agency project teams.
Premium liquor brand advertising…
- Over a multi-year relationship with a beverage alcohol client, we conducted several qualitative studies to test positioning, print advertising creative and package design for both existing premium brands (vodka, whiskey) and new product concepts.