“Bill is a rare and valuable piece of talent. He has the critical strengths you would expect to find in a successful market research professional. He knows the right questions to ask. He is engaging and non-threatening. He listens extremely well. He is very intuitive but also analytical and invariably objective. He comes to sound, reasoned and supported/supportable conclusions. He...
Phillip C Carter
(Former) VP Marketing Services Labatt Breweries of Canada
It seems there is a lot of potential upside for a brand if you can make people think differently about your product. Qualitative research is an excellent tool for exploring where there might be room to grow.
http://www.nytimes.com/2013/02/17/business/krave-jerky-seeks-to-upgrade-a-snacks-image.html?_r=0
Image from NYTimes Jim Wilson